Fundamentals of Product Marketing is a Course
Full course description
Fast Facts
- 100% online
- Course consists of 4 modules
- Practice certification exam questions
- Free tools and resources
- Complete within 365 days after enrolling
- $199 total cost
In the Fundamentals of Product Marketing training course, students learn what product marketing is, its importance, and how to develop an effective product marketing strategy.
No matter how innovative or exciting a product is, no one will buy it without effective product marketing. Product marketing communicates the value of a product to customers. In this fundamentals course, you’ll learn what product marketing is, its importance, and how to develop an effective product marketing strategy. This course will also explore the four phases of the product life cycle and how to determine product-market fit.
Course Outline
What Is Product Marketing—and Why Is It Important?
Functions of Product Marketing
6 Tips for Effective Product Marketing
What Is the Product Life Cycle?
Managing the Product Life Cycle
Finding Product-Market Fit
Measuring Product-Market Fit
Have Questions?
If you have any questions or need assistance, please contact us at continuingeducation@porterchester.com.
If you have an idea for a new continuing education course, we want to hear from you!
Continuing education courses are designed for personal improvement and continuing education purposes only. These courses are not within the school's accreditation by the Accrediting Commission of Career Schools and Colleges (ACCSC).