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Fundamentals of Product Marketing
Course

Fundamentals of Product Marketing

Time limit: 365 days

$199 Enroll

Full course description

Fast Facts

  • 100% online
  • Course consists of 4 modules
  • Practice certification exam questions
  • Free tools and resources
  • Complete within 365 days after enrolling
  • $199 total cost

In the Fundamentals of Product Marketing training course, students learn what product marketing is, its importance, and how to develop an effective product marketing strategy.

No matter how innovative or exciting a product is, no one will buy it without effective product marketing. Product marketing communicates the value of a product to customers. In this fundamentals course, you’ll learn what product marketing is, its importance, and how to develop an effective product marketing strategy. This course will also explore the four phases of the product life cycle and how to determine product-market fit.

Course Outline

What Is Product Marketing—and Why Is It Important?

Functions of Product Marketing

6 Tips for Effective Product Marketing

What Is the Product Life Cycle?

Managing the Product Life Cycle

Finding Product-Market Fit

Measuring Product-Market Fit

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Continuing education courses are designed for personal improvement and continuing education purposes only. These courses are not within the school's accreditation by the Accrediting Commission of Career Schools and Colleges (ACCSC).

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